Bruce Rauner Gubernatorial Campaign

Bringing an outsider into office.

A successful campaign today must include traditional TV and advertising content alongside digital components to extend the reach and engagement with constituents. During the 2014 election cycle, we worked on over 30 campaigns in 29 states across America. It was a great chance to showcase our full service agency's strengths as well as our innovative advertising techniques that helped lead our clients to victory.

For the 2014 Bruce Rauner for Governor of Illinois campaign, we created a digital media platform which enabled the collection and usage of actionable data for micro targeting voters throughout Illinois. To support these efforts, we were also involved with virtually every aspect of the creative strategy, from website design and development, banner ads, printed promotional materials, billboards and PR booklets.

The Take-Away

Our belief is that good design solutions focus on the “truths” at the core of the problem. We identify the problem’s most basic, core elements and consider how those elements influence the design solution. It's more than rendering pixels on a screen. We develop thorough and thoughtful solutions unique to the project as opposed to implementing a "one size fits all" solution or a solution used used on another project.

Awards

At the 2015 Annual Pollie Awards and Conference in New Orleans, we won six awards—two gold, two silver, and two bronze.

We’re honored to have received this distinction from our peers, and thankful to have been given the chance to work with all our outstanding clients. A full breakdown of the awards are below:

OBJECTIVE

To promote the election of Republican candidate Bruce Rauner, an outsider with no political experience, for 42nd Governor of the State of Illinois.

SOLUTION

We implemented a robust, multi faceted digital campaign over the course of 20 months preceding the 2014 Illinois General election. Our high impact, digital campaigns focused on strategies including acquisition, persuasion and GOTV (Get Out The Vote) through a variety of mediums. These included; Social Media, Search Engine Marketing (SEM), Digital Advertising, Digital Video, Print and Email Marketing.

OUTCOME

Elected the first Republican Governor of Illinois in 12 years.

Here is some more of our work with political campaigns.

Best Website – Governor (Gold)

Bruce Rauner

Best Use of Facebook Advertising – Local Ballot Initiative (Gold)

Santa Barbara No on Measure P

 

Internet Advertising – Local Ballot Initiative (Silver)

Santa Barbara No on Measure P

Best Use of Voter-File Matched Advertising – Local Ballot Initiative (Silver)

Santa Barbara No on Measure P

Internet Advertising –Super PAC (Bronze)

CFG Arkansas Parrot Ad Campaign 

Best Use of Facebook GOTV (Bronze)

Bruce Rauner

Best Website – Governor (Gold)

Bruce Rauner

Best Use of Facebook Advertising – Local Ballot Initiative (Gold)

Santa Barbara No on Measure P

Internet Advertising – Local Ballot Initiative (Silver)

Santa Barbara No on Measure P

Best Use of Voter-File Matched Advertising – Local Ballot Initiative (Silver)

Santa Barbara No on Measure P

Internet Advertising –Super

PAC (Bronze)

CFG Arkansas Parrot Ad Campaign 

Best Use of Facebook GOTV (Bronze)

Bruce Rauner

We work with industry leaders, helping them find the solutions they expected in return.

Contact Us

We’ll respond to a whistle, but a call or email works better.

Be open to new ideas.

Nobody knows your business like you do. Your brand, your company culture, your team…they’re all unique to you. That’s why we start by having an in-depth conversation with you, in which you talk and we listen. (We’ll probably ask a lot of questions too.) This exchange is going to help you communicate your vision and assist us in clarifying your needs and determining how we can best serve you.

Ask questions!

We really want to know if you’re confused or curious about something. Really. We do. But we’re not going to beg, so just ask!

Know your budget...

...and share it with us! That doesn’t mean we’re going to try to spend every penny, but if you don’t let us know, we might make marketing and strategy suggestions that you’ll perceive as wildly extravagant. That’s not our goal. We want you to get the most for your money, but we won’t be able to do that if we don’t know what you want to spend.

Get to know us.

We’re an enthusiastic team of professionals committed to developing long-term relationships with our clients defined by mutual respect, courtesy, and a positive attitude. In the end, we don’t have to be besties, but it will definitely help if we like one another.

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Be open to new ideas.

Nobody knows your business like you do. Your brand, your company culture, your team…they’re all unique to you. That’s why we start by having an in-depth conversation with you, in which you talk and we listen. (We’ll probably ask a lot of questions too.) This exchange is going to help you communicate your vision and assist us in clarifying your needs and determining how we can best serve you.

Ask questions!

We really want to know if you’re confused or curious about something. Really. We do. But we’re not going to beg, so just ask!

Know your budget...

...and share it with us! That doesn’t mean we’re going to try to spend every penny, but if you don’t let us know, we might make marketing and strategy suggestions that you’ll perceive as wildly extravagant. That’s not our goal. We want you to get the most for your money, but we won’t be able to do that if we don’t know what you want to spend.

Get to know us.

We’re an enthusiastic team of professionals committed to developing long-term relationships with our clients defined by mutual respect, courtesy, and a positive attitude. In the end, we don’t have to be besties, but it will definitely help if we like one another.