What are You Really Selling?
One of the most epic marketing failures in recent history occurred because of lack of vision. Ironically, the shortsighted brand was none other than Eastman Kodak Company.
At its peak, Kodak boasted a 90% share of the US film market. Yet, when it came time to transition to the digital age, they dug in their heels and remained in the dark room, so to speak.
Despite increasing demand for digital, Kodak focused on continuing to market film and film products, mistakenly believing the power of their brand could overcome the demand for digital. The result? Competitors Sony and Canon watched profits for their digital cameras soar, while Kodak saw their market share plummet.
Kodak had invented the first digital camera in 1975, so their mistake wasn’t ignoring the advance of technology, but instead, the result of focusing on selling product instead satisfying customers. Had Kodak seen the big picture—that their business was not about selling film, but about helping customers easily capture memories—the outcome would have been different.
At 3 Dog Creative, we believe an effective marketing strategy begins with identifying what you’re really selling. Communicating the value of your product or service is integral to delivering a dramatic return on your marketing investment and a powerful impact on your business. Whether it’s defining your brand identity, creating content for your collateral, analyzing the competition, or implementing search engine optimization, we do what it takes for your organization to see success.
The Impact of Great Design
A great marketing design is more than just a pretty picture—it defines a brand’s essence, communicates benefits, inspires a dialogue, and creates a desire for ownership. Great design can stand on its own or be enhanced by compelling copy. At 3 Dog Creative, your great design emerges from our creativity, experience, collaboration and hard work. It is what will set you and your brand apart from all the rest, and ultimately, what will drive your brand to soar.
For more information about Creative Design and how you can benefit from our services, please read through our Creative Design section or contact us directly to begin your project.
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