Noxious Weed App
Bringing mobile data collection to weed management
No matter your business, a mobile app can help you get and retain customers. In today’s world, customers are on the move and they’re using their mobile devices to stay connected and productive. By engaging your customers through push notifications you can achieve a whopping 94% read rate vs only 4% for promo emails.
In an effort to remain on the forefront of technology and reduce operational costs, Idaho Fish and Game approached us about their need to better track, identify and manage their noxious weed eradication program. 3 Dog Creative set about to develop a clean, simple and robust system that any agent with a smartphone could utilize in the field. One of our main challenges was the inability of agents to get a cell signal in large parts of their patrol areas. The solution was to allow for map data caching prior to going out in the field. Since agents typically knew which area they would be in any given day, the app allowed them to cache the map data needed for that area and map the infestation and control methods regardless of a connection. An additional polygon drawing feature was added to aid agents who patrolled areas that are inaccessible by foot and therefore not mappable by GPS coordinates.
As our devices continue to become more connected, targeted and smarter, there is no doubt that enterprise apps will be one of the most important tools for businesses. When a business has decided to create a mobile app, it is key to develop a mobile strategy. A mobile strategy is important so that the business can identify the purpose of the application, whether to choose between a mobile website or a mobile application, and determine ways of monetizing the mobile version.
We set out to create a simple interface which allowed Fish & Game agents to easily add and edit jobs in their account. Both map and project data needed to be saved on the device so that it could be accessed anytime regardless of connection.
We utilized Apple's MapKit on iOS and Google maps on Android, standard available mapping solutions to save on development costs. Using XCode for iOS and Android Studio from Google, we created a mapping interface that recorded data using GeoJSON parameters and stored it in a database for the addition of the other treatment and eradication methods applied. Agents can save jobs on their device for later data collection, and all location and mapping information remains intact.
The first version released was a success and met with much excitement. The data collected by the app is a powerful tool for the agency to efficiently manage their limited resources. Version 2 upgrades are slated for the next state budget session, and there is potential to release the app to the public for citizen reporting of noxious weed infestations.
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