Agami Superfoods

Luxury brand and packaging development for nutraceutical manufacturer.

GOOD Superfoods, parent company of Agami, has long been dedicated to the development of organic, plant-based nutrition. In that quest, they created the world's first Functional Chocolate® incorporating South American raw superfoods and patented nutraceutical ingredients offering targeted evidence-based nutrition.

3 Dog Creative was tasked with creating a brand and packaging identity to resonate with the targeted LOHAS community. The brand was to be modern, yet speak to the Ecuadorian/Mayan culture from which their single source cacao originates. Clean modern fonts, and bright rich imagery were used to appeal to the market. Also important was the use of recycled or biodegradable content in all of their packaging. Packaging was designed to be efficient, cost-effective and sustainable and used soy based inks in all production.

The Take-Away

In the hyper-competitive food and supplement market, resonating with your intended audience can be very difficult. With an average of only three seconds or less to capture your customer's attention, impactful engaging graphics are key to notice your product. Advertising is a useful and potent vehicle which includes creativity, imagination, ideas and innovation to promote new products and remind people about the changes made to the old. It's about selling, sure; but sometimes it's more than just that alone.

OBJECTIVE

Idaho manufacturer of high quality chocolate contracted 3 Dog Creative to create a brand for their new raw pure cacao chocolate bar.  The product was to be marketed to the LOHAS (Lifestyle of Health and Sustainability) community.

SOLUTION

Design features rich colors and mayan imagery to highlight the single source origin of their cacao, along with high quality printing and UV spot gloss varnish to give the product a luxurious high-end feel.  Additional versions such as “Energy” and “Relax” were created to tailor to specific markets.

OUTCOME

Agami Superfoods has seen tremendous growth over the past three years and will be launching new items in their existing line of products. New product lines are also in development, and their ingredients have been cobranded numerous times.

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Be open to new ideas.

Nobody knows your business like you do. Your brand, your company culture, your team…they’re all unique to you. That’s why we start by having an in-depth conversation with you, in which you talk and we listen. (We’ll probably ask a lot of questions too.) This exchange is going to help you communicate your vision and assist us in clarifying your needs and determining how we can best serve you.

Ask questions!

We really want to know if you’re confused or curious about something. Really. We do. But we’re not going to beg, so just ask!

Know your budget...

...and share it with us! That doesn’t mean we’re going to try to spend every penny, but if you don’t let us know, we might make marketing and strategy suggestions that you’ll perceive as wildly extravagant. That’s not our goal. We want you to get the most for your money, but we won’t be able to do that if we don’t know what you want to spend.

Get to know us.

We’re an enthusiastic team of professionals committed to developing long-term relationships with our clients defined by mutual respect, courtesy, and a positive attitude. In the end, we don’t have to be besties, but it will definitely help if we like one another.

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Be open to new ideas.

Nobody knows your business like you do. Your brand, your company culture, your team…they’re all unique to you. That’s why we start by having an in-depth conversation with you, in which you talk and we listen. (We’ll probably ask a lot of questions too.) This exchange is going to help you communicate your vision and assist us in clarifying your needs and determining how we can best serve you.

Ask questions!

We really want to know if you’re confused or curious about something. Really. We do. But we’re not going to beg, so just ask!

Know your budget...

...and share it with us! That doesn’t mean we’re going to try to spend every penny, but if you don’t let us know, we might make marketing and strategy suggestions that you’ll perceive as wildly extravagant. That’s not our goal. We want you to get the most for your money, but we won’t be able to do that if we don’t know what you want to spend.

Get to know us.

We’re an enthusiastic team of professionals committed to developing long-term relationships with our clients defined by mutual respect, courtesy, and a positive attitude. In the end, we don’t have to be besties, but it will definitely help if we like one another.