Luxury brand and packaging development for nutraceutical manufacturer.
GOOD Superfoods, parent company of Agami, has long been dedicated to the development of organic, plant-based nutrition. In that quest, they created the world's first Functional Chocolate® incorporating South American raw superfoods and patented nutraceutical ingredients offering targeted evidence-based nutrition.
3 Dog Creative was tasked with creating a brand and packaging identity to resonate with the targeted LOHAS community. The brand was to be modern, yet speak to the Ecuadorian/Mayan culture from which their single source cacao originates. Clean modern fonts, and bright rich imagery were used to appeal to the market. Also important was the use of recycled or biodegradable content in all of their packaging. Packaging was designed to be efficient, cost-effective and sustainable and used soy based inks in all production.
In the hyper-competitive food and supplement market, resonating with your intended audience can be very difficult. With an average of only three seconds or less to capture your customer's attention, impactful engaging graphics are key to notice your product. Advertising is a useful and potent vehicle which includes creativity, imagination, ideas and innovation to promote new products and remind people about the changes made to the old. It's about selling, sure; but sometimes it's more than just that alone.
Idaho manufacturer of high quality chocolate contracted 3 Dog Creative to create a brand for their new raw pure cacao chocolate bar. The product was to be marketed to the LOHAS (Lifestyle of Health and Sustainability) community.
Design features rich colors and mayan imagery to highlight the single source origin of their cacao, along with high quality printing and UV spot gloss varnish to give the product a luxurious high-end feel. Additional versions such as “Energy” and “Relax” were created to tailor to specific markets.
Agami Superfoods has seen tremendous growth over the past three years and will be launching new items in their existing line of products. New product lines are also in development, and their ingredients have been cobranded numerous times.
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